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Lit up! E-retailers of e-cigarettes fined for misleading conduct

The Federal Court found that three online retailers and their directors had engaged in “serious” contraventions of the Australian Consumer Law for misleading Australian consumers as to the health benefits of e-cigarettes in three separate decisions that emphasise the importance of cooperation as a mitigating factor.

Australian Competition and Consumer Commission v The Joystick Company Pty Ltd, Australian Competition and Consumer Commission v Social-Lites Pty Ltd, and Australian Competition and Consumer Commission v Burden [2017] FCA 397, [2017] FCA 398, and [2017] FCA 399